About Hokenson Group

Insight. Ideas. Action.

The Hokenson Group has built and launched many unique and successful brands over its 20+ year history. Both digital and physical products that fill a void in the market with brands that resonate with their target market. The company and its strategic partners provide a full range of strategic advisory and marketing consulting services to clients looking to augment existing business opportunities and enter new markets.

The Hokenson Group provides a thorough evaluation of our client’s current market position and brand strategy, as well future goals for customer acquisition and revenue. We create a forward-thinking roadmap of achievable milestones that moves through a methodology proven to produce bottom-line results.

Our Process

We deploy a proven methodology and specialized teams tailored to every engagement. The results speak for them selves.

Engagement Definition

Develop Objectives of the Assignment
Establish Timelines
Identify Resources Available

Marketing Audit

Review Existing Client Marketing Activities
Confirm and Challenge Business Objectives
Recommend Integration of Certain Portions of Existing Strategy with Future Efforts

Competitive Analysis

Market Positioning Study
Research Competitors’ Marketing Strategies
Assess Strengths and Weaknesses of Competitors
Identify Competitive Positioning Goals

Marketing Strategy Definition

Clearly Define Components and Objectives of Revised Marketing Strategy
Draft Marketing Process and Timelines
Provide a Mechanism for Periodic Review of Strategy

Marketing Infrastructure Development

Coordinate Necessary Resources
Document Roles and Responsibilities
Develop Process for Peer Review

Implementation, Review and Analysis

Implement brand strategy and campaign tactics
Review Implementation to Ensure Achievement of Objectives
Provide Baseline for Measuring Return on Investment
Assess Success Rate of Strategy

Strategic Partners

Our clients can rest assured that they’ll have an “A-Team” of experienced professionals working to further their success in all project phases—from market research to design and implementation.